In December 2007, just two months prior to the Private Banking Awards 2008, Euromoney employed the services of Cognito to raise the profile of the Private Banking Awards and its annual private
banking survey.

Having never used PR to promote its events, it was essential for Euromoney to gain a clear understanding of the processes necessary to deliver the desired results. After meeting with several agencies,
Euromoney selected Cognito. Alex Kyriakidis, Marketing Manager, Euromoney, comments: “We were fully aware of the successful program implemented by Cognito to raise the profile of the
Financial News Awards which was a huge plus. Cognito is a strong fit with our business model and it was clear from the outset that they knew what had to be done to raise the profile of the Private Banking Awards.”

In order to raise the profile of the awards, Cognito distributed the results of the Banking and Wealth Management survey which generated responses from 400 private banking and wealth management institutions in over 50 countries. The survey, which among other questions, asked private banks to identify the companies they admire as the top providers of both competitive and non-competitive services, encompassed the big players as well as the niche and local players. It is considered a peers’ poll.

Prior to distributing the results of the survey, Cognito pre-selected a media list targeting the business and trade press in the UK as well as specific banking and wealth management titles globally. The results were published on 8th January 2008 in a press release entitled ‘Euromoney Private Banking Survey Reveals Emerging Markets Surge Ahead’.

There was a great amount of interest in the survey findings, which ultimately resulted in interviews with and features in BBC Business Brief on BBC News 24, CNBC’s Power Lunch Europe, BBC Radio 4, Business Today, Russia Today and Valor (Braz). Euromoney Private Banking Awards were also featured in Handelsblatt and The Wealth Briefing.

James Merrington, Senior Group Marketing Manager, Euromoney, comments: “Cognito really did help raise the profile of the awards,
and the Banking and Wealth Management survey, which is now in its fifth year, has been well-publicised. We were initially sceptical about the value of PR in relation to the awards, but we have seen the impact it can have. We look forward to working with Cognito to raise the profile of future events.”

First published in 1969, Euromoney provides comprehensive coverage on Debt; Structured Finance; Foreign Exchange; Corporate Finance; Equity Markets; Alternative Investment and regional focus on Asia; Latin America; EMEA.