• New programs improve visibility, sales and networking opportunities
• Programs developed leveraging years of experience in helping exhibitors

London and New York, 18 April, 2006, – Cognito, a leading PR and marketing firm for the financial and financial technology industries, today announced the launch of its Cognito SIA and Sibos programs for 2006. These programs help exhibitors improve the return from their investment in attending the annual SIA Technology Management Conference in June and Sibos, this year being held in Sydney in October.

Developed through Cognito’s experience of many years spent helping companies make more from key trade shows, the programs take exhibitors through a formulaic process and inject Cognito’s creativity, market expertise and strategic thinking to make marketing and sales more productive at these key industry events. Programs focus on:

• Profile raising
• Media coverage
• Lead and traffic generation

Cognito Sibos Program

Sibos, the world’s largest payments and trade conference, is being held in Sydney, Australia, from 9-13th October, 2006. Approximately 6,500 delegates and over 200 exhibitors are expected to attend this year. Commenting on Cognito’s program at Sibos in Copenhagen 2005, Hans Cobben, CEO, Trax, said: “Cognito helped us to gain substantial press exposure at Sibos. We really benefited from their understanding of the media and the financial industry as a whole.”  

Cognito SIA Program

Cognito’s SIA program is similarly designed to maximize client investment at the SIA conference through increased booth traffic, greater share of voice in the relevant media and heightened overall profile. Citisoft’s Holly Miller similarly benefited from Cognito’s expertise at SIA in 2005: “Cognito’s PR support for Citisoft at SIA last year was critical in raising our profile as a thought leader at the show.”

Tom Coombes, Managing Director, Cognito, comments: “These services are tried and tested with many of the leading brands in the market and enable exhibitors to significantly improve the return from their substantial investment in participating. We supplement best practice methodologies with strong messaging, creativity and project management.”