Cognito has teamed up with Pyxis Mobile, Wall Street & Technology, and RIM to conceptualize and deliver the first ever mobile application for SIFMA.

The app will offer show attendees the most flexible and convenient way to manage and organize their experience at SIFMA TMC.

The mySIFMAtmc Mobile application allows attendees to view the program schedule and the list of exhibitors, receive updated news, and organize a schedule to meet vendors by location. Key features include:

Conference highlights include:

• The "Exhibitor Watchlist," one of the most dynamic pieces of functionality, allows users to organize exhibitors of interest into a personalized mobile watchlist which they can access in one click at the show.
• "Speakeasy Communicator" which allows users to post personal comments, thoughts, or suggestions on a mobile message board existing within the application, and is only accessible by other application users.
• Through its exclusive partnership with Wall Street & Technology, mySIFMAtmc Mobile will provide real-time news updates from Wall Street & Technology and Advanced Trading, the two leading publications covering the securities & investments technology market and the buy-side trading sector.
• Attendees traveling to New York specifically for the show receive tips on where to eat, meet, and get a taxi near the Hilton Hotel, the event's location.

Deborah Eisenberg, Senior Account Manager, at Cognito in New York and lead on the project says: "We wanted to come up with an idea that would highlight the rapid development capabilities of our client Pyxis Mobile as well as creating a real buzz at the Sifma TMC show. As soon as we saw what Wall Street & Technology was doing with mySIFMAtmc.com the connection became obvious: offer attendees a way to access all this excellent information via their smartphones."

Dan Simon, Managing Director, Cognito Americas comments: "In today's online age, public relations is becoming much more than just pitching the media. It's about deep understanding of a market, creating connections between companies and key influencers, and developing creative concepts which help companies cut through the noise. The Sifma app encapsulates this perfectly."

For the full news release visit: www.pyxismobile.com