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ORIMOS SELECTS COGNITO TO SUPPORT EUROPEAN EXPANSION
- Cognito wins contract for financial software firm’s European marketing push
- Appointment to support growth across region
London, 24 May 2007 – Swiss firm ORIMOS S.A., the financial software specialist, is boosting its marketing resources in preparation for further European growth. Following a competitive pitch it has selected Cognito, the financial communications agency, to spearhead its future European marketing and media relations activity.
Cognito will work on a retained basis to create and implement integrated marketing campaigns aimed at raising awareness of the ORIMOS brand and driving sales of its software in the financial sector. The appointment reflects ORIMOS’ commitment to further expansion into the European market.
Commenting on his plans for growth and Cognito’s appointment, Guido Hagemann, ORIMOS CEO said: “Our software systems for real-time pricing of financial instruments, such as bonds and derivatives, are used by some of the leading names in banking and insurance. We are poised for further growth and needed a partner who could create highly effective marketing and PR programmes aimed at the financial services sector. Cognito’s team of experts demonstrated that not only could they offer an integrated solution, but that they also understood our market thoroughly. The knowledge of our space and a compelling integrated approach made for a winning combination.”
Carsten Huwendiek, managing director Cognito will lead the account. Commenting on his firm’s appointment, Huwendiek said: “ORIMOS is at the leading edge of the financial software market and operates in a sector that we know extremely well. The company therefore matches our expertise closely and complements our existing client base particularly well. Our integrated online and offline marketing campaigns combined with a sustained media relations programme, will be aimed at building the reputation of the brand, whilst also positioning ORIMOS as an innovative leader in its field.”
Cognito’s first campaign for ORIMOS is scheduled for launch this June.
ABOUT ORIMOS
ORIMOS offers software systems for fixed-income trading and an innovative cross-asset real-time data processing platform. Clients include Allianz Group, Bear Stearns, Commerzbank, Dresdner Kleinwort, Fortis Bank and other top names in the banking and insurance industries.
SONARIS/Bonds is a pricing and quote management system for the fixed-income market that handles European governments, US treasuries, JGBs, short-term governments, jumbo pfandbriefs, euro and dollar agencies, banks, corporates and emerging market bonds. It also includes real-time risk, position and P&L features.
The SONARIS/Application Framework is an innovative technology platform dedicated to developing real-time data processing systems such as pricing and quote engines, where scalability, extremely low-latency and reliability are of paramount importance. The SONARIS/Application Framework greatly reduces time-to-deployment and development costs involved in building and extending such systems.
www.orimos.com
ABOUT COGNITO
Founded in 1999, with offices in New York and London and clients in every time zone, Cognito is a full service communications agency focused exclusively on the finance sector. From global institutions to niche players, Cognito’s clients benefit from creative and strategic thinking, professional delivery and a commitment to exceeding expectations. For clients seeking to raise brand awareness, overcome sales challenges or source external communications expertise, Cognito combines a deep understanding of the financial sector with the strategies and tactics that will achieve tangible results.
www.cognitomedia.com
