BEA Hires Cognito for Account-Based Marketing

May 2008 – Cognito today announced that BEA Systems, Inc., a leader in enterprise infrastructure software, has hired Cognito to design and implement an effective account-based marketing campaign for its financial services clients.

BEA deploys technology to help its clients deliver more sophisticated applications for their customers. The account-based marketing campaign will enable BEA’s financial services clients to provide a better understanding of these applications for their customers. The campaign will focus on the targeted design of print and web collateral to convey the messages.

Andrew Taylor, Program Director, BEA, comments: “Account-based marketing means that we invest in accounts as they are strategic to our business. It is about building the best relationships with our accounts through clear understanding and compelling positioning adding value to our client’s business as well as to BEA’s business. Cognito has an in-depth knowledge of our market and the needs of our financial services customers and were the right fit for our needs.”

Tom Coombes, CEO, Cognito, comments; “With our level of experience Cognito is ideally positioned to design and implement the account-based marketing initiative for BEA. We look forward to working with a number of BEA’s financial services customers.”

For more information about our services please contact Tom Coombes in California on +1323 512 9142 Rod de St Croix in London on +44 (0)20 7438 1100 or Daniel Simon in New York on +1 646 495 5550.