Tailored to the interests of communications professionals in the finance and financial technology sectors, Word of Mouth keeps readers abreast of current trends, issues and developments – as well supplying the latest news on Cognito and its clients.
Use the links below to download an issue.
2012 Issue 2.
Dodd-Frank in the balance
2012 Issue 1.
The ten commandments of social media
2011 Issue 1.
Gold rush at the new frontier
2010 Issue 2.
How do you measure up?
2010 Issue 1.
To tweet or not to tweet
2009 Issue 1.
Building corporate profile in turbulent financial markets.
2008 Issue 3.
Mining financial communications opportunities when crisis is the daily norm.
2008 Issue 2.
Recession proof your marketing.
2008 Issue 1.
New Marketing Tools
What technology is now available?
2007 Issue 1.
How Powerful is Your Message?
Tips on making sure your voice is heard by clients, prospects and target media, plus Hedgestock and Pyxis Mobile case studies.
2006 Issue 1.
Advice on ensuring that market perception evolves with your business to accurately reflect your value proposition.
2005 Issue 2.
Plan Your Marketing and Reap the Rewards
Three steps to successful marketing budget planning.
2005 Issue 1.
Interview with Alex McCall of the London Stock Exchange
Alex McCall, Manager of Marketing Communications, discusses the importance of marketing activity within The London Stock Exchange’s business.