Because media profile is a key element of market perception, the quality and quantity of your media coverage - and that of your competitors - is a critical concern.

Cognito’s market research service is designed to help you monitor and manage your media profile through qualitative and quantitative media analysis, including recommendations to help you decide on the future strategies and tactics to secure coverage in line with business goals.

Leveraging our specialist knowledge of this industry and the media that serves it, Cognito can assess the value of your media coverage versus that of primary competitors. We also evaluate the ability of key players to push their messages through the media and establish thought-leadership positions on key industry issues. For ongoing or one-off programs, Cognito uses proven processes to deliver research reports tailored to your specific requirements:

• Initial consultation
• Qualitative and qualitative analysis of key publications
• Presentation of results
• Recommendations

For more information, contact our London office on +44 (0)20 7438 1100 or our New York office on +1 646 495 5550. Alternatively, you can request a call back here.