In a world where marketing resources are stretched, budget is restricted and sales expectations are high, making the most of your spend is vital.

Cognito Strategy Plus is a comprehensive service for companies looking to devise and implement an annual marketing and communications program that will achieve measurable results and allocate budget and resources effectively.

With Strategy Plus, Cognito evaluates the effectiveness of your prior year’s marketing program and then works with you to develop a forward-looking 12-month plan that outlines strategy and tactics that optimize your budget and resources. Our service comprises four core elements:

• Initial questionnaire and fact find exercise
• Off-site meeting, facilitated by Cognito, with your senior executives
• Delivery of annual marketing plan
• Quarterly meetings and comprehensive reporting to ensure marketing plan is on track

For more information, contact our London office on +44 (0)20 7438 1100 or our New York office on +1 646 395 6300. Alternatively, you can request a call back here.