Cognito Analytics Audit is essential to any PR planning process.
Other marketing disciplines often have data and technology to help them look at historical data, but this can prove to be quite a challenge for PR professionals. There is simply too much data to aggregate and make sense of, especially when it comes to competitor activity.
Cognito Analytics Audit helps to bring together your company’s coverage and press release history—as well as any of your competitors’ publicly available information—in one simple portal, providing you with a birds-eye view of coverage trends, key messages and newsflow and impact.
As part of our Audit offering, the Cognito Analytics team of highly experienced analysts will pull out key insights and provide you a report that offers actionable intelligence, making the planning and reporting process that much easier.