THE MEDIA LANDSCAPE has changed beyond recognition. There was a time when we got our news by listening to the radio, reading the local papers, watching TV or simply chatting to friends. Now we can consume media non-stop 24/7 – whether it’s online, via social media, via mobile devices. It never stops. Titles like Quartz, Business Insider and Politico are shaking up the media market.
As the fourth quarter kicks off, marketing and communications professionals find themselves asking a common question: I have budget that I need to spend before 2017, what should I do? It’s a case of use it or lose it.