Communications and Media Planning
The democratization of the media industry means that anyone can now start a publication. For a financial services company, this means more choices than ever and even less clarity about what matters.
It is no longer sufficient to send a press release to the New York Times, Wall Street Journal and the Financial Times. Trade outlets, online publications, industry groups and forums all can have a role to play in an integrated media strategy.
Cognito understands the media landscape better than anyone and works with our clients to make sure they reach the most important influencers for their audiences. We work throughout the entire media relations process from strategic planning to pitching and securing stories. Our services include:
- Media planning
- Reporter relations
- Interview monitoring
- Media monitoring