Gaining influencer mind-share increasingly requires engaging audiences through content. Content-driven programs can be the nexus of any program, and can be used to freshen up communications approaches through any channel.
Cognito’s content-led communications offering leverages our financial services expertise to develop holistic content and thought-leadership strategies that work well for our clients. Cognito’s approach is built around generating engaging ideas, creating interesting products and identifying effective distribution channels. Our content team includes communications experts from PR, Marketing, and Social who work together to execute top-notch programs.
- Ongoing content strategy development
- Content audit and discovery
- Influencer programs developed and executed
- Research and whitepapers
- Thought-leadership generation
- Copy programs including blogs/websites
- Content delivery strategy and execution
- Design and graphical information (infographics, layouts)