Day in the Life: Senior Account Executive - Lauren Pozmanter
Lauren is a Senior Account Executive in Cognito’s New York office. Starting as an intern, Lauren has been with the company for three years and works across multiple PR account teams on everything from payments to wholesale banking.
What is the first thing you do when you get in the office?
Need coffee. Get coffee.
Once caffeinated, I start scrolling through my emails right away and respond to anything pressing. Client emails always move to the top of the priority list.
Next I scan through google alerts. It’s a simple catch all for news that is interesting for me and my clients. I read anything that I think can be useful for my clients and bookmark articles that I want to read later or send to my clients for discussion.
What are your favorite parts about working at an agency?
Working at an agency gives you unparalleled creative license. The best part of by day is when I can find a story and plucking out some new angle for a client. We call it “newsjacking”. With multiple clients there are so many ways to fit into today’s industry conversation.
I love the collaborative nature of our work. We regularly meet within our account teams to tackle challenges and think creatively when telling our client’s story. Our agency is really thoughtful about pairing up the right talent and personalities for each client, so it makes the process go a lot smoother. Being on different account teams also gives me well rounded management, I can learn different approaches from multiple colleagues and love having the opportunity to work with different style clients.
How do you stay organized?
I don’t know what I would do without a to do list. That list is literally the only thing that keeps me on track. I try my best to align priorities so they are in-line with the client and account team needs and try and cross off as much as I can. If I can get through half the list in a day, I call it a win.
This of course means always staying informed and ahead of our clients. Bringing a story or an idea to the client that they haven’t thought of is extremely rewarding. Seeing that idea come to life is the best feeling.
Who’s your ideal client?
Someone who is eager to work with us as a true partner and extension of their team. Clients that ask for our opinion and advice at the beginning help us to be well informed and laser focused on the job that needs to be done. The more that we know, the more we are able to help.
I am also a fan of those clients that are energetic and motivated to drive company’s vision forward using communications. They are responsive and open to new ideas to tell their brand story and not scared to be a little out of their comfort zone. We are a creative agency, we want to work with clients that are looking for creative solutions to their problems.
The best quality in a journalist?
Its never fun to hound journalists to just simply give you an answer of yes or no to a story. I like working with those that are open to a broader discussion and conversation with a client before they close the door on the opportunity.
Currently, one of my favorite journalists to work with is Tanaya Macheel at American Banker. She is clear about what she needs out of a story. A straight shooter, who doesn’t waste time, but is willing to dig a little deeper.
What got you interested in a PR career?
PR is the perfect career for curious minded people who can’t stop talking. That happens to fit my personality. I never know what exactly a day will bring, all I know is that it will never be boring. Creating a communications program brings together marketing, social, media relations and more. It’s fun to work in such a team oriented environment.
What do you read daily?
I start each morning reading American Banker and the Wall Street Journal. They have the most relevant news for my fintech clients.
Brand that does the best PR/communications:
I have loved following all the big mobile payments players. I think brands like Apple and Samsung Pay have brought a real human element to payments in their PR and communications.
Favorite non-work hobby:
Puzzles. Board games. Probably not taking advantage of living in NYC enough.
Best advice to a PR student:
Don’t just get a degree. Get a ton of internships in your area of interest. Your experience is your most valuable asset.