Insights

Back in Paris for TradeTech with HFT at the top of the agenda

Posted by Cognito on Mon, Apr 14 2014

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Having been held in London for the last few years, TradeTech moved back to Paris in 2014, drawing in a larger continental European audience than in previous years. The event still attracted a vast number of UK firms – unmistakeable by the hordes of Londoners getting together on the Eurostar – to discuss the inevitable debates on high frequency trading (HFT) and transaction cost analysis (TCA) amongst other issues that are important to capital markets.

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Events, TradeTech, Trading and Technology,

Women in Tech- Preaching to the converted?

Posted by Vivienne Hsu on Wed, Apr 09 2014

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I attended a recent session to suppor International Womens Day- facilitated by Google and consisted of a four-person panellist discussion featuring female leaders and entrepreneurs in the tech industry. The discussion covered a variety of subjects: from pivotal moments in each of the panellists’ careers, to why there aren’t more female leaders in tech.

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Agency, Financial Technology, Fintech,

President Obama, the Hangover dude, HealthCare.gov and Financial Marketing

Posted by Kevin Maher on Thu, Apr 03 2014

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When the March 31 deadline passed for individuals to sign up for private health coverage through state and federal insurance exchanges, the White House announced victory, citing more than 7 million enrollees and surpassing revised estimates. While there is debate around the validity of that number and what it actually means for the success of the Affordable Care Act, there are valuable lessons the financial industry can draw from the HealthCare.gov media blitz.

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Bill Clinton, Financial Communications, Financial Services, Financial Technology, Hashtags, Marketing, Media Relations, Obama,

Cognito Supports TradeTech’s Return To Paris With Integrated Campaign

Posted by Cognito on Wed, Apr 02 2014

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Worldwide Business Research (WBR), the world's biggest large-scale conference company and owner of the TradeTech conference portfolio, has again chosen Cognito, the global financial communications consultancy, to support and promote its flagship European TradeTech event. Cognito has been tasked to raise awareness of TradeTech as it returns to Paris with an integrated social media approach over social channels, in addition to driving pan-European media attendance onsite.

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Social Media, TradeTech, Trading and Technology,

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