Cognito to Raise the Profile of ISITC's 15th Annual Industry Forum and Vendor Show
January 2009 - Cognito, the leading PR and marketing firm for the financial services sector, has announced that it will work with the International Securities Association for Institutional Trade Communication (ISITC) to raise the profile of its 15th Annual Industry Forum and Vendor Show taking place in Boston, March 22-25 2009.
The International Securities Association for Institutional Trade Communication (ISITC) was founded in 1991 by a dozen industry competitors who came together for the purpose of facilitating straight-through processing among custodian banks, investment managers, and broker/dealers. With over 1,500 individuals from 350 member organizations, the ISITC develops invaluable recommendations for straight-through processing and other electronic trade and communications procedures - recommendations that are repeatedly adopted by the financial services industry and become standards that have transformed trading and settlement processes.
ISITC came to Cognito through a recommendation from one of ISITC's member organizations. While the event has always been a success, the event in 2009 is especially important, as it will be the 15th vendor show since the Association's inception in 1991. In addition, ISITC felt it could build on existing relationships with the media further and better leverage the substantial brainpower and insights of its membership and board.
Daniel Simon, Managing Director, Cognito Americas, comments: "Working with ISITC is an honor for Cognito. Our expertise makes us a natural fit for an organization like ISITC. We're delighted to be working with such an influential industry body and look forward to delivering good work for them."
Between now and March 2009, Cognito will work closely with ISITC to develop winning themes for the 2009 show as well raising the awareness and profile of the event amongst target financial media.
For more information about our services please contact
Rod de St Croix in London on +44 (0)20 7438 1100
Daniel Simon in New York on +1 646 395 6300 or Tom Coombes in California on +1 310 246 9530