Posted by Tom Coombes on Wed, Apr 01 2009

All Posts by Tom Coombes

Brand Spanking New Banking

Hats off to the advertisers behind Chase's new retail campaign - Brand Spanking New Banking. I'm not sure how geographically extensive this new campaign is but it delivers a distinctive change of tone and language. Chase arguably gets away with a note that its competitors might not be able to because of the relative resilience of their business through the crisis.

I'd like to believe that the reference to ‘brand spanking' is a nod to the need for brand realignment in the sector, but I might be reading more into it than was intended. Either way, great copy and message.

Topics
Banking, Brand, Chase,
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