B2B Use of New/Social Media Tools - Prt1
The argument rages on about the potential for social media in the B2B sphere - though judging from the recent proliferation of blogs and websites devoted to the topic, consensus seems to be developing around the 'pro' camp.
Not wishing to delve too deeply in to the argument at this stage it nevertheless occurs to me that the debate about the appropriateness of social networks for institutional clients misses an important facet of the new media ascendancy: namely the proliferation of cool new self-publishing tools which could have applicability in the B2B environment.
(www.timetoast.com) for example is a new free tool for developing and publishing timelines. With very little effort users can build attractive timelines complete with text popups and imagery of their choice. Best of all the code for the finished timeline can be seamlessly copied and pasted in to users' own website or blog.
Currently people are using it for largely 'consumer' activities: personal histories, biographies and the like. I imagine educators will hit on it next for illustrating interesting periods of history (the Civil war etc).
But how about a history of electronic trading? Or a timeline illustrating the rise, fragmentation and consolidation of the global exchange market? Or just a plain old company history? What might have been too complicated to execute a few years ago, requiring a designer and developer, is now the work of a weekend for a dedicated marketing manager with no prior web experience.
Powerful stuff indeed.