Posted by Tom Coombes on Tue, Apr 27 2010

All Posts by Tom Coombes

Media, Measurement and Mindshare

Media, Measurement and Mindshare

The explosion (good and bad) of the media landscape is presenting all sorts of questions and dilemmas for PRs and journalists in the financial services sector. The terminology and options available are often bewildering for even the most seasoned PR pros. Cognito's latest edition of WoM helps to give an overview of what companies should be doing. Cognito is also about to launch the results of some new research into the use of social media in the financial sector. To ensure you get a copy, please email Tom.Coombes@cognitomedia.com.

For those who are confused as to what to do, here is an at a glance tip guide.

  1. Focus on developing quality content
    Interesting news, opinion and positioning is more important than ever
  2. Evaluate the best channels for your business
    Few companies can afford to send everything to everyone. Who are your audiences? What do they read? Which industry sites do they spend time at? Pick your distribution mechanisms accordingly.
  3. Plan, don't react
    Step back and plan your approach and landscape. Thorough planning and evaluation of the options from the outset is critical.
Topics
Brand, Campaign, Creative, Efficiency, Finance, Social Media, Tom Coombes, Tweeting, Twitter, Web 2.0,
Share WoM helps to give an overview of what companies should be doing. Cognito is also about to launch the results of some new research into the use of social media in the financial sector. To ensure you get a copy, please email Tom.Coombes@cognitomedia.com.

"> WoM helps to give an overview of what companies should be doing. Cognito is also about to launch the results of some new research into the use of social media in the financial sector. To ensure you get a copy, please email Tom.Coombes@cognitomedia.com.

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