More Data Visualization
I was watching this fabulous little lecture on the surprising science of motivation this weekend. The content itself is well worth a look but the presentation, by a UK group called Cognitive Media, is outstanding. This comes hot on the heels of a new site I was introduced to: Many Eyes - part of IBM's Collaborative User Experience. Many Eyes takes concepts like Time Toast and Wordle to a new level, enabling everyone to create beautiful visualizations. Their mission, they say, is to 'democratize visualization".
I've said it on this blog before, but something important is happening in the world of data visualization. We marketers need to take a much closer look at this area to see what we might be able to leverage. I believe it represents a wholly new area of opportunity for us.