Posted by Cognito on Wed, Oct 13 2010

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Cognito Analytics Supports Finextra and SWIFT's First B2B Social Media Webcast at SIBOS 2010

13 October 2010, London – Cognito, the specialist PR and marketing agency for the financial sector, today announced that its new service, Cognito Analytics will be supporting Finextra and Swift’s B2B social media webcast. The event is to be held at this year’s Sibos, in Amsterdam with participation from Citi, ING, SEB and SunGard.

This announcement comes just weeks after the official launch of Cognito’s new media profiling service, Cognito Analytics. This service enables firms in the financial services sector to track and monitor their media profile and compare themselves against competitors.

Cognito has taken a leading interest in how B2B social media is affecting the financial industry and carried out research into the level of adoption of social media in the financial technology sector. The research provided clarity on how certain tools are being used in this niche market, to provide a benchmark for future research and to give companies more information about what the leading firms in this sector are doing.

Tom Coombes, Cognito’s founder and CEO says: “The opportunity for firms to take advantage of social media is huge; it is the next generation of communication and firms must embrace these new ways of working. Our survey showed over 40% of companies are using Twitter and 25% YouTube. We expect these figures to increase as the media landscape continues to change and social media becomes an integral part of a firms business.”

There are numerous case studies on social media on the retail or consumer side, but fewer in the B2B space. As a response to the growing demand for relevant knowledge on the effect of social media in the financial sector Finextra, SWIFT and Cognito Analytics have gathered a panel of leading industry experts to discuss the potential impact of social media tools and Web 2.0 technologies in this sector.

The webcast: Social media and financial services: Behind the 'consumer curtain' will address not only the importance of new communication tools but their relevance to the financial sector. The session will explore how those in this sector are using social media to create a meaningful dialogue with their customers, with a practical focus on bottomline issues such as compliance, resource allocation, metrics and the measurement of ROI.

The panel will be moderated by Elizabeth Lumley at Finextra with speakers including:

  • Leslie Klein, head of GTS Marketing, Citi
  • Kees Moens, senior communications manager, Internet, ING
  • Alyssa Gilmore, head of analyst relations, SunGard
  • Hakan Aldrin, managing director for The Benche, SEB

Those who are not attending Sibos will not miss out as they are encouraged to interact with the panel and follow the Twitter action via #SibosSM. The event will be broadcast live as a video webcast and available on demand after Sibos.

Registration for the Webcast is now open at: Social media and financial services: Behind the 'consumer curtain'.

To find out more contact:
Verity Ramsden-Hare in London on
+44 (0)207 438 1100
or Brittany Lett in Los Angeles on
+1 310 246 9530

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