Cognito to Implement Social Media Strategy for TSAM 2012; Osney Media Reaffirms its Relationship With Cognito for flagship Event
31 January 2012 - Cognito, the specialist communications firm for the financial sector, is continuing to work with OsneyMedia for the third consecutive year to raise the profile of TSAM 2012, the biggest event in Europe focused on improving buy-side services, performance, operations and technology. Cognito will utilise both traditional PR and social media to increase awareness of the event and encourage attendance from key players across the industry.
TSAM 2012 takes place at The Lancaster Hotel, London on 7th March and will bring together over 500 attendees and deliver a fresh perspective with over 70% of new speakers this year.
Uday Singh, CEO, OsneyMedia, said, “At a time when companies are most discerning about events, TSAM has attracted fresh perspectives from over 80 international expert speakers, on a programme thoroughly researched with and architected by buy-side practitioners. Vendors too have had to choose, and consequently many of them have visibly ramped up their exposure, and arranged for their most prolific executives to speak and attend. TSAM is central to buy-side middle and back office strategy, performance, operations, technology and services, and we look forward to continuing our partnership with Cognito and communicating the key issues that are at the forefront of our industry.”
Stuart Macaulay, Head of EMEA PR, Cognito, said, “Cognito is very pleased to be working with OsneyMedia again in raising the profile of TSAM and communicating the expertise and benefits that TSAM brings to the buy-side community through a variety of mediums. We are especially excited to be including a social media element, something that will have a direct impact on both the conference organisers and the delegates”