Posted by Brittany Lett on Fri, Mar 23 2012

All Posts by Brittany Lett

FinTech 100 on LinkedIn – Where do they rank?

LinkedIn Logo

We all know LinkedIn is great for building relationships with industry contacts and participating in industry discussions, but it is also a great place to gain insight in to any company that you may find interesting personally or professionally.

Companies on LinkedIn now have dedicated pages where users can “follow” them. By following a company, you get access to the company’s biography, statistics, career opportunities, an overview of the firm’s products and services, and you can also see who’s employed by the firm. This gives you more information about a company you’re interested in which can help you establish new connections and also helps you see what the company is saying about itself.

Cognito Analytics has looked at American Banker’s FinTech 100 and ranked the firms by the total number of followers their company pages have on LinkedIn. The results may surprise you…

Ranking

Company

LinkedIn Followers

FinTech100 Ranking

1

Tata Consultancy Services Limited

208,036

3

2

Infosys

153,647

10

3

Cognizant Technology Services

131,335

12

4

SAS Institute

45,149

17

5

CA Technologies

31,648

14

6

Mphasis

25,467

23

7

Patni Computer Systems

22,997

40

8

L&T Infotech

22,696

54

9

NCR

22,514

5

10

SunGard

19,206

4

11

Fiserv

17,028

2

12

First Data

15,736

8

13

Syntel

15,240

32

14

FIS

13,969

1

15

Polaris Software

12,519

38

*Follower count as of March 14, 2012

One of the most interesting things our research uncovered was that companies further down in the FinTech 100 actually have a strong presence on LinkedIn (i.e. L&T Infotech). A variety of factors contribute to follower count including: size of the company, number of employees on LinkedIn, participation in discussion groups and the amount of interaction and information on the company’s page.  When a company posts information and integrates its news feed in to LinkedIn, users find that the company actually gives them valuable information and they are more likely to follow the company.

Every company should, at the very least, have a LinkedIn page. As the go-to social networking site for professionals, companies should have an accurate profile. If you’re company really wants to leverage LinkedIn, host discussion groups, that way you can push out key corporate messages and really position your company as a thought leader.

Topics
CA Technologies, Cognizant Technology Solutions, Fintech, First Data, FIS, Fiserv, Infosys, L&T Infotech, LinkedIn, Mphasis, NCR, Patni Computer Systems, Polaris Software, SAS Institute, Social Media, Sun Gard, Syntel, Tata Consultancy Services,
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