Cognito Commandment #2: Align Strategically
Next in our 10 Commandments of B2B Social Media in Financial Services series is Commandment #2: Align Strategically.
Many people mistakenly think that social media can be done as a standalone activity, without a real strategy in place. On the contrary - to be effective, social media should actually be done to reinforce and support your current communications activities, especially in B2B communications. After establishing your business objectives, it is important to support each objective through an integrated marketing approach that includes marketing, advertising, events, public relations and especially social media.
By having coordinated efforts that support the same goal, companies are able to leverage current content and activity that internal teams and external agencies invest a large amount of time in. Leveraging content through multiple channels helps firms achieve their goals, reach new audiences, reinforce their message and ultimately demonstrate more ROI.comments powered by Disqus