Another Successful Financial Services Gala
Every year the American Cancer Society (ACS) hosts a Financial Services Cares Gala in New York City, bringing together financial service specialists and industry titans to raise money, support the cause and increase awareness. In our second year as their pro-bono agency of record, the Cognito ACS Committee supported the publicity of the event and attended the Gala on Monday, June 18.
In its seventh year, the Gala honored a prominent and philanthropic corporate leader with the Eugene D. O’Kelly Award, in memory of the former KPMG Chairman who was diagnosed with cancer and passed away in 2005. This year both John W. Thiel, Head of U.S. Wealth Management at Merrill Lynch Wealth Management, and BlackRock were honored for their tireless efforts, generous donations and dedication to finding a cure. The entire BlackRock organization received the Financial Services Cares Distinguished Service Award, recognizing the company and all of its employees for their dedication to charity and the community.
The Cognito committee (pictured below) worked closely with ACS team leading up to the event, including: securing media opportunities, designing advertisements, writing press releases, as well as monitoring journalist interviews and interactions ahead of the Gala and during the cocktail hour onsite. Before the night was done, the Cognito team enjoyed a scrumptious dinner and witnessed the live auction hosted by an engaging Christie’s auctioneer, Carl Banks, Marty Lyons and John W. Thiel, himself. All auction proceeds directly benefited the ACS and the Hope and Heroes Children's Cancer Fund.
When all was said and done, this year’s event, in one night alone, raised a record breaking $1.5 million+ and hosted nearly 600 guests in a beautifully moving, three-hour event at Cipriani 42nd in New York City. Cognito looks forward to our continued relationship with ACS and could not be more humbled to support such a great cause. To learn how to be involved next year, please reach out to ACS@cognitomedia.com.