TradeTech – The road to Paris
Last week, Cognito was onsite at TradeTech Europe, the leading electronic trading conference focused on trading technology for equity and derivatives trading. This year, we were selected for the fifth year running as the event’s official communications agency.
In total, Cognito arranged for over 70 members of the financial and trade press to attend the three day event and coverage has been as varied as the titles that attended. We’ve seen Banking Technology cover the regulatory sparring that took place at the HFT focus day; we learnt about how banks fixed income and swaps teams are most likely to be the next desks to suffer cuts from Reuters; and the Financial Times looked into how the Johannesburg Stock Exchange is employing co-location to further open up the South African frontier market.
Running the press room at this annual event gives an interesting perspective on the conversations that were being held, and the potential outcomes and news hooks that strike a chord with the market. While in the past the event had been firmly rooted in its equities trading heritage, WBR, the organisers, have over time evolved from an equities-only approach to a multi-asset programme, taking note of dwindling equity volumes and responding to the fact that the market has needed to capitalize on opportunities that exist in global markets, and different asset classes. This year’s packed agenda was clearly developed as a platform to help delegates take advantage of this new world they find themselves in, featuring specific streams on emerging markets, trading architecture, trading & execution, swaps & derivatives, trading venues and buy-side focused roundtables.
The event has clearly become broader in topic and in geographical reach, and with next year’s event returning to Paris after a five year hiatus, this has created a real buzz of excitement and will draw in an impressive line-up of speakers, exhibitors and delegates from all major global financial centres, as the event in London as managed so successfully in the past.comments powered by Disqus