Posted by Cognito on Wed, May 15 2013

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A “Lite” Breakfast with Global Macro Trader

Following the success of our latest Breakfast Byte which focused on trends and hot topics for communications professionals, the Cognito team in London unveiled the first “Breakfast Byte Lite”. The team invited Bruce Love, Editor of the new publication Global Macro Trader to discuss their offering, the market-moving topics that they would be covering and what they are looking for from PR professionals.

Global Macro Trader is a recently launched publication which will be providing traders and the buy-side with comprehensive, actionable information on a host of global macro ideas and events. The publication aims to help identify opportunities and implement investment strategies across all asset classes and instruments.

Photo of Bruce Love's Presentation

Bruce Love, editor of Global Macro Trader, hosts an introduction to the publication

A handful of Cognito’s clients and friends gathered in the “Hudson” boardroom in Cognito’s London office to find out more about the new publication over a continental breakfast.

Bruce Love, an experienced journalist who previously worked for The Trade and Automated Trader, explained his strategy to ensure the publication really stands out in the crowded market. It will focus on involving high-level spokespeople and industry leading commentators to provide compelling and thought provoking content to give the publication the edge over others. Bruce discussed the different issues he wanted to incorporate such as country policies, stock markets etc. and explained that some unexpected issues, such as Ukrainian wheat, which have the power to move markets could also be of interest.

Everyone was eager to know what Bruce was looking for from PR professionals. With his desire to make Global Macro Trader different from other publications he’s looking for interesting stories with a unique angle. Before pitching a story, always have the publication and the target audience front of mind and be creative in your pitching. Look at current trends/issues and develop a distinct perspective from other commentators.

What the magazine includes:

Macro reports: In depth reports published online and in print editions. They are grounded in intelligence and will be updated daily or on an as-it-happens basis.

Static indicators: Provides quick reference visual tools such as timescales for macro events (such as Iran crisis talks or regulation implementation dates).

Bull and Bear charts: Market commentary and reports will be accompanied by Bull and Bear charts which create a summary of best and worst case scenarios. This element caters to the target trader market as it tailors positive and critical outlooks whilst evaluating risk for the trade.

Market wrap: Provides a view of the latest market movements, with actionable information from around the world.

Regulatory roundup: Keeps readers abreast of the transforming landscape of market structure and the regulatory changes which effect the trading environment.

GMT Top 20: Reviews the fund performance of the top 20 major global macro funds.

Policymaker in focus: Profiles key figures, such as central bank board members, public servants and government ministers whose opinions and decisions change policy.

Ivory Tower: Reviews the latest academic writing on global macro issues.

Under the hood: Breaks down economic indicators to help investors better understand how they are calculated and what they mean and represent.

The Global Macro Trader magazine is now available and the website is live at http://globalmacrotrader.net

To stay up to date with the latest from Global Macro Trader @GMTmagazine on Twitter.

If you would like to join Cognito’s next Breakfast Byte event please get in touch

Topics
Communications, Financial Communications, Journalism, Macro Economics, PR,
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