Posted by Cognito on Mon, Jul 01 2013

All Posts by Cognito

The Future of B2B Marketing in Financial Services

On Friday 19th July 2013, Cognito will hold a summer Breakfast Byte in London to discuss the future of B2B marketing in financial services.


Topics for discussion will include:

  • Are finance services firms optimising owned, earned and paid media in their marketing campaigns?
  • Has financial services B2B marketing shifted from “one to many” towards “one to one”? How much further will this go?
  • Do B2B advertisers feel affinity with corporate media brands, or only with individual publications/conferences?
  • How important will trade publications be in future, both for their editorial reach and authority, and as outlets for advertising?
  • What lessons can financial services B2B marketeers take from other industries?

Diary details:

Date: Friday 19th July 2013

Time: 8am for 8.30am start, finishing by 9.30am

Location: Coq d'Argent

RSVP: To attend please email

London, Marketing,
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