Posted by Cognito on Wed, Jul 31 2013

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Cognito Launches First Customized Editorial Calendar Service for Financial Services

- Cognito Analytics Opportunities offers editorial database from more than 100 financial online and traditional print publications

NEW YORK – JULY 31, 2013 – Cognito, the full-service public relations and marketing agency for the financial services sector, today announced the release of Cognito Analytics Opportunities, a comprehensive, searchable listing of upcoming print and digital media features.

Opportunities is the first editorial calendar service created by and exclusively for financial communications professionals. Cognito staff continuously analyze and cull features calendars from more than 100 key financial publications from North America, Europe and Asia. The data is tagged and searchable different search criteria, including target market, publication and industry.

Cognito Analytics Opportunities is updated daily as deadlines, topics and focus change with the news cycle. Opportunities allows users to create customized email alerts, sending reminders around approaching publication deadlines and letting users know when a new relevant opportunity is added to the system.

“Today’s financial communications and marketing professionals are drowning in irrelevant and inaccurate data provided by generalists,” said Tom Coombes, CEO, Cognito. “Cognito Analytics Opportunities is the first editorial product aimed at financial service companies designed and built by the people who do this work every day. This information is a part of having an integrated and coordinated approach to their content strategies.”

Opportunities is available free of charge to current retained Cognito communications clients. It is also available as a subscription to all financial service companies, including marketing and public relations agencies.

Opportunities is the latest addition to Cognito Analytics, a suite of online products that enables firms in the financial sector to improve their businesses through more effective use of market, media and competitive intelligence. Cognito Analytics’ proprietary technology is supplemented by analysts with extensive industry and PR experience who provide expert analysis and recommendations.

To order Cognito Analytics Opportunities or request a free trial, contact the Cognito Analytics team at @CognitoAnalytic, or go to the redesigned

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