Posted by Cognito on Tue, Aug 20 2013

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Cognito gets involved in the fight for more birthdays

Cognito has a long standing relationship with the New York and New Jersey chapters of the American Cancer Society (ACS). Each year, we act as the pro-bono agency of record to the branches to host the Financial Services Cares Gala in New York City with the goal of bringing together the financial industry to raise funds and support for cancer research.

We’re thrilled to report that this year’s event was another record-breaking year for the ACS, raising over $1.5 million through a live and silent auction. Funds raised benefit the American Cancer Society and the Hope & Heroes Children’s Cancer Fund at Columbia University Medical Center. In June, a record 600+ guests attended the Gala, which was held at Cipriani 42nd Street.

Image of Birthday Celebrations

Cognito’s ACS Committee supported the event and raised its profile in the media by creating and distributing save-the-dates, media alerts and press releases, designing marketing collateral, inviting journalists to the event, proactively campaigning via social media, securing a media partnerships with the likes of ISS-Magazine, and even coordinating a silent auction donation from Cognito’s client Xenomorph.

Photo Birthday Celebrations

This summer’s 8th Annual Financial Services Cares Gala honored Dr. Andrew L. Kung with the Eugene D. O’Kelly Award, named after KPMG's former Chairman and CEO Eugene O'Kelly, and PIMCO with the 2013 Financial Services Cares Distinguished Service Award for the global investment management firm’s ongoing promotion of wellness among its employees and the community.

It’s an honor for Cognito to annually support the American Cancer Society and its mission to create a world with less cancer and more birthdays, and we warmly wish the ACS a happy 100th birthday!

Photo Birthday Celebrations

To read more about this year’s Gala, see Bloomberg Businessweek’s feature of the event. If you’d like to learn how to become involved with the Financial Services Cares Gala, please reach out to us at

American Cancer Society, Charity, Cognito, Events, Financial Services,
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