Cognito Wins Algomi Communications Mandate
LONDON - 13 January 2014 - Algomi, a new provider of information-matching solutions to optimise fixed income liquidity, has appointed Cognito to raise its awareness and media profile in its key operating markets.Headquartered in London, with offices also recently opening in New York, Algomi allows bond dealers to centrally organise and distribute their bond liquidity. The firm is focused on helping banks transform their fixed income businesses against a regulatory backdrop, which places severe constraints on their balance sheets. Algomi was founded in 2012 by electronic trading veterans Michael Schmidt, Stu Taylor and Usman Kahn, who previously worked on pioneering electronic trading projects including UBS PIN network, and Deutsche Bank Autobahn.
Stu Taylor, CEO, Algomi, commented: “We wanted a communications partner with a solid understanding of market structure, regulation, fixed income trading and technology, so that our communications would be accurate and create significant impact. Cognito clearly demonstrated the required skills and knowledge, with strong relationships with relevant reporters and analysts covering the fixed income space. The next few months are going to be exciting as major bond firms understand the unique value Algomi can offer.”
Andrew Marshall, Managing Director, Cognito EMEA added: “We are looking forward to working with Algomi. Against a backdrop of incoming regulation and changing market structure, its proposition is truly innovative. We understand the firm’s space well, and look forward to helping Algomi communicate its message to the market through integrated, contact-led communications.”
The team will be led by Senior Account Manager Charlie Morrow, and supported by Account Executive Katherine Dvorkin.