What's New with Cognito in 2014?
2014 has been an exciting year for Cognito. Not only have we embarked on exciting and innovative integrated campaigns with great companies, but we have also launched our refreshed brand, declaring “Finance is Different”. Late last year, we undertook a client survey designed to help us understand about what financial services firms are looking for in terms of marketing and communications support.
The results of that survey are reflected in our new brand and embody the following core principles:
As the lines between earned, owned, paid and social channels blur, clients are seeking a more integrated approach to
communications to better support their profile raising and business generation efforts.
Financial services expertise
Cognito is a specialist firm that truly understands its clients’ businesses. By bringing on-board top industry talent, Cognito’s expertise continues to grow.
Social media consultation and execution
Clients are looking for guidance on how best to navigate and take advantage of social media and use it to further their business objectives.
Better metrics and reporting
Across media relations, marketing, online advertising and social media, firms are looking for better intelligence and insight
as to how communications dollars are spent.
Increasingly, the firms Cognito works with are looking for support in all the regions they operate in.