Cognito's London Breakfast Byte - 30 April 2014
We’d like to invite you to Cognito’s spring Breakfast Byte on Wednesday 30th April, on the evolving role of social media in B2B financial services, and why finance is different from other sectors.
Allan Schoenberg - Executive Director of Corporate Communications - CME GROUP
Rylan Holey - EMEA Partner Manager - HOOTSUITE
Vivienne Hsu - Director of Digital and Social - COGNITO
Andrew Marshall - Managing Director EMEA - COGNITO
Come and join us in conversation with other leaders, as Cognito presents a triumvirate of experts in social media from the corporate, technological and agency worlds to discuss:
- How social media is influencing and changing the B2B customer journey and its role in reaching key audiences in the sector such as investors, brokers and financial counterparties
- The impact of social media on the financial services B2B environment and 'the risk of ignoring'
- How you can leverage your workforce as brand advocates in a highly regulated FS environment
We’re looking forward to a lively, interactive session to stimulate our thinking on a critical industry topic.We really hope you can join us.
The Cognito team
|Allan is Executive Director of Corporate Communications for CME Group (@CMEGroup). An American based in London, he also has worked for Accenture, Edelman and Fleishman Hillard. He earned his bachelor’s degree from Central Michigan University in Economics and his master’s degree in Communications Management from Syracuse University. Follow Allan @allanschoenberg|
|Rylan is responsible for HootSuite’s Solution Partner Program in EMEA, supporting agencies and consultants as they advise their clients on how Hootsuite can support their drive towards social business. Prior to Hootsuite, Rylan was a marketer across B2B and B2C. He led digital marketing and social media at the international law firm SJ Berwin and also at Wigmore Hall, the world’s leading chamber music venue. Follow Rylan @holeytonal|
|Vivienne has over ten years of marketing and communications experience. She started her career in advertising at Y&R Canada before moving to London to work at Ogilvy, TBWA and most recently at Grey Worldwide, specialising in digital and social media consulting. Vivienne has experience working across FS clients. These include HSBC, SWIFT, BNY Mellon, Etrali and Allianz. She leads both gobal and domestic accounts, and is the strategic lead on all digital and social work for Cognito. Follow Vivienne @viv_hsu|
|Date: Wednesday 30th April
Time: 8am for 8.30am start, finishing by 9.30am
Location: Coq d’Argent, No.1 Poultry, London EC2R 8EJ
RSVP: To attend please email