Posted by Cognito on Fri, May 02 2014

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Cognito's New York Breakfast Byte May 9, 2014

Photo for Cognito's New York Breakfast Byte May 9, 2014

We’d like to invite you to Cognito’s spring Breakfast Byte on Friday, May 9th, for a fascinating discussion on one of today's hot topics in communications: developing and leveraging corporate story-telling and creating effective content to support your company's narrative. An audience Q&A will follow the panel session.

Come and enjoy networking with your industry peers over a breakfast buffet.

Mark Murphy
Head of Communications, Financial Products, Bloomberg L.P.

Pascal de Hesselle
Vice President, Marketing, Truphone

Dan Simon
President, Cognito

We’re looking forward to a lively, interactive session to stimulate our thinking on a critical industry topic.We really hope you can join us. To reserve your seat, please RSVP to


Image of Mark Murphy

Mark Murphy
Head of Communications, Financial Products, Bloomberg L.P.

Mark leads strategic communications for the Bloomberg Professional service and Bloomberg’s enterprise solutions. Previously, he led SecondMarket Inc.’s communications team. In his 5 years at Second Market, Mark directed the company’s public relations, public policy, government affairs, marketing and events. Mark also practiced law, and was a litigation associate in New York office of multinational law firm. Practice areas included commercial, transportation, products liability and environmental litigation/dispute resolution. Mark holds a JD from St. John’s University School of Law and a BA from Miami University.

JT Farley 

J.T. Farley
Head of Investor Relations & Corporate Communications, Investment Technology Group (ITG)

J.T. Farley is the Head of Investor Relations & Corporate Communications at ITG where he promotes ITG’s market structure and investment research to media and industry analysts. J.T. is also responsible for developing executive messaging around key industry issues, quarterly earnings, M&A, and crisis communications. Prior to joining ITG, J.T. was the VP of Equity Research Sales for CSLA Asia Pacific, and worked in Institutional Equity Sales for Bank of America. J.T. was also a senior producer for CNBC International, where he directed day-to-day financial and general news coverage for CNBC's Asia-Pacific network and managed staff in nine Asian bureaus. J.T. holds a BS in Foreign Service from Georgetown University and an MBA in Financial Markets and Management from New York University.

Image of Pascal de Hesselle 

Pascal de Hesselle
Vice President, Marketing, Truphone

Pascal is Marketing and Sales executive with over 20 years of industry and consulting experience on the business side of high tech, with a career focus on wireless communications. For the last 3 years, Pascal has been part of the Truphone Executive team, bringing Truphone to the Americas. Previously, Pascal held leadership roles at Nextel and then Sprint Nextel as Director of Strategic Alliances and Partnerships. He holds a Masters of Science in Communications from Northwestern University and Bachelor of Science in Marketing from Lawrence Tech. 


Event Details

Date: Friday, May 9, 2014
Time: 8:00am - 9:30am
Location: 3 West Club – 3 West 51st Street, New York, NY 10019
RSVP: To attend please email:  
Breakfast Byte, Events,
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