Posted by Cognito on Fri, Jun 13 2014

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The FIFA World Cup Has Officially Taken Over Brazil - and Social Media

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Soccer, Football, “The Beautiful Game,” the sport goes by many titles, but every four years there is only one that matters: champion of the World Cup. The 2014 FIFA World Cup is officially underway in Brazil and already it has been the cause of 69 million social media conversations, across 230 countries and territories.

According to the Adobe Digital Index (ADI) Report, 90% of the globe has mentioned this year’s World Cup across social media channels, far outpacing the Olympics and the Super Bowl.

Currently, the APAC region is leading the majority of the social buzz, with 48% of residents participating in conversations on the event, with EMEA close behind  at 32% and the Americas in third with 20%.

Utilizing hashtags such as #WorldCup2014, the report found Germans to be the most active on Twitter, with 17% of citizens chatting about the World Cup, followed by the Japanese with 11% and Nigerians with 8%. Overall, Japan is the most active across all social media channels, with 37% of the nation talking about the tournament, followed by the U.K with 11%, and Brazil with 9%.

Social media also revealed the differences between global sentiment and local sentiment towards the World Cup. An impressive 59% of the global social conversation expressed feelings of admiration, joy or anticipation of the event, in contrast to 42% of social buzz from Brazilians who relayed attitudes of sadness, anger or disgust over the event and the corresponding challenges within the country.

It’s not just countries following the World Cup, the financial services industry is getting in on the action as well. In a recent analysis Germany’s largest bank, Deutsche Bank, predicts England will win this year’s World Cup. In contrast American investment bank, Goldman Sachs, has projected Brazil to have a 48.5% probability of winning the tournament.

Even with the staggering amount of social media buzz and an estimated record of 3.2 billion people watching at least some part of this year’s World Cup tournament, the U.S. has still not fully caught “soccer fever.” According to the Reuters/IPSOS poll, 66% of Americans do NOT plan on following the World Cup, with only 7% citing they plan to devoutly follow the event.

And finally, let’s not forget FIFA influence within the social media sphere! The organization has set up a designated social media hub where fans can go to access extensive tournament action across Twitter, Facebook and YouTube. This centralized social location allows users to follow the matches live with real-time commentary and “#joinin” the global social conversation.

Don’t feel disheartened if you can’t be in Brazil to cheer on your country, you can still show support from home by sharing your team’s updates on Facebook, tweeting about key game plays and posting pictures of your favorite players to Instagram.

Now is the time to break out those jerseys, round up those office brackets and blog about your game experiences on social media. If you haven’t already, be sure to check out Finsider to see how the top banks from each country are “playing” against one another on Twitter, and Happy World Cup!

By Jordan Brueckner

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