Posted by Cognito on Wed, Jul 16 2014

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Cognito appoints Samantha Hannaford and Katie Kinnear to enhance marketing, digital and social media offering in London

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Cognito, the specialist communications and marketing agency for the financial services industry, has continued the expansion of its London office with the appointment of Samantha Hannaford as Account Manager, Marketing Services and Katie Kinnear as Social Media Manager. 

Sam joins Cognito as an integral part of the growing marketing services team, reporting to Verity Ramsden-Hare, Senior Manager, Marketing Services. Sam’s appointment coincides with a number of significant client wins for marketing services in London. In her previous role Sam was responsible for a wide range of PR, marketing and communications strategies for leading global accounting and advisory network RSM International. Prior to this Sam worked at a boutique consultancy specialising in corporate risk and insurance.

Sam said: “Finance and fintech are such fast-paced and dynamic sectors and it’s really exciting to be part of an agency that recognises and addresses the unique demands of the industry. Cognito has always taken an integrated approach and with the development of the agency’s marketing offering alongside its digital and social media work, it’s a really exciting time to join the team.”

Katie will be deeply involved in the development of Cognito’s digital and social media offering, reporting to Vivienne Hsu, Global Director of Digital and Social Media. Katie’s experience in account management spans PR and social media, having started her career at Clareville Communications before moving to The Social Partners to work as a strategy and insight executive. Here she honed her skills in social media strategic planning, community management, monitoring and analytics. Katie has previously worked for clients including HSBC, Allianz, Brother and Dairy Crest.

Katie commented: "It’s an exciting time to be a social media specialist in financial communications.  Although the industry has been relatively cautious in its adoption of social and digital channels, we are witnessing increased momentum behind social activity as companies recognise its tangible business value. I’m thrilled to have joined a team that is growing its social offering as a part of an integrated communications strategy.”

Andrew Marshall, Managing Director, EMEA at Cognito, added: “As an agency with extensive industry knowledge and digital and marketing expertise, Cognito is well positioned to help its financial services clients achieve their strategic and executional business objectives in the ever-changing marcomms landscape. Sam and Katie’s arrival will further enhance our marketing, social and digital capabilities and their specialist skills will greatly augment the range of services that we offer our clients.”

Announcements, Cognito, London, Marketing, Social Media,
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