Using social media to build relationships in B2B Finance – Inaugural Breakfast Byte in Singapore
Yesterday we were thrilled to co-host with Hootsuite our first breakfast event in Singapore, “Social Media for B2B Financial Services.” Our esteemed panel of social business experts discussed the important role that social media is starting to play in B2B financial services.
Over 60 communications specialists across financial services attended this session, eager to learn more about the trends and technology that are driving social adoption in financial services. The panel included - Simon Trilsbach, Vice President APAC at Hootsuite, Rob Findlay, SVP, Experience Design at DBS & Founder of Next Bank, Stephen Dale, General Manager, Singapore at Digimind and our very own Vivienne Hsu, Global Director of Social & Digital at Cognito.
Key points of discussion were:
1. Social media is about having a human strategy, not a channel strategy.
2. The risks of not getting utilizing social media and the benefits of early adoption.
3. Social is the new e-mail. Companies need to start understanding the role social will have on future business relationships.
4. How to keep up with new technology even when you suffer from social fatigue.
5. Defining the business objectives is critical before selecting the key engagement platforms.
6. The distinction between social and online is often blurred so it is important to understand the digital consumption patterns of your audience before deciding on platforms.
7. Making a business case for social by establishing clear measurement indicators is essential for long-term success.
8. Embracing digital transformation from the top of the organization is key for strategic and programme buy-in.
9. Realising the difference between content curation and creation as part of a sucsessful content strategy.
10. Social is a long-term investment, requiring commitment and consistant attention.
Some key tweets from the session:
|Simon Trilsbach, Vice President, APAC at Hootsuite
Simon was recently appointed to lead and expand Hootsuite's presence across the region. Prior to joining Hootsuite, Trilsbach held the role of Vice President, APAC at Socialbakers, a global social media analytics company, where he was responsible for leading and executing successful in-market strategies to ensure exponential growth of the business. Before his move to Socialbakers, Trilsbach was the General Manager to Southeast Asia, Hong Kong and Taiwan at Experian Marketing Services, where he gained a wide range of regional knowledge and experience in driving sales and managing client services across these markets.
|Vivienne Hsu , Global Director of Digital & Social Media at Cognito
Vivienne is Global Director of Digital and Social Media at Cognito where she leads the digital and social practice working on a roster of clients such as SWIFT, Sibos, Bank of New York Mellon, Algomi and many more. Previously from an advertising background, Vivienne has over 12 years of extensive integrated communications experience working at Y&R, Ogilvy, TBWA and most recently at The Social Partners, a specialist social consultancy that is part of WPP.
|Stephen Dale, General Manager, Singapore at Digimind
Stephen has been heading up Digiminds APAC operation since 2013 and over this period he has developed a strong customer base and excellent reputation for the organisation here in Singapore.With many years experience in sales and marketing he has been advising the worlds largest organisations in how best to set up and deploy, both competitive intelligence and social media monitoring projects throughout Europe and Asia.
|Rob Findlay , SVP, Experience Design at DBS Bank & Founder at Next Bank
Rob currently leads the customer culture and innovation practice at DBS. Prior to this, he was Director of Innovation for BlackBerry Asia Pacific. Rob began his career in the creative industry, running his own brand and design company. Transitioning to financial services, Rob led the customer experience for National Australia Bank’s direct banking channels, and led a culture change programme at OCBC. In 2011, he founded Next Bank, an open and collaborative community driving change in the banking industry.