Posted by Cognito on Mon, Apr 20 2015

All Posts by Cognito

2015 FS Marketing Event Guide – US Edition

Your job means that staying on top of regulatory change and becoming best friends with the compliance team are top priorities. Great. Now if you could just figure out how to stay up-to-date with the latest trends in financial marketing and hit the ground for some valuable networking.

In-person events are more important now than ever, and we wanted to create a quick and easy guide for you to view the upcoming opportunities that matter the most. These events transcend a wide range of themes and topics – all relevant to your industry and practice. You can thank us later.

CMO Council Dinner Dialogue: The Customer Success Barometer
April 23rd, New York, NY

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem. The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

For more information on this event, please visit:

Marketing Innovation Summit for B2B
April 29 – 30, San Fran CA

Exclusive insights from industry thought leaders - SiriusDecisions,, and more - on the most important trends in B2B marketing.

For more information on this event, please visit:

IAB Cross-Screen Marketpplace Spotlight: Video
June 8th, New York, NY

In this new multiscreen universe, online video, mobile and broadcast are no longer individual platforms. Reaching and engaging your audience has never been more challenging. To keep up with consumer demand, marketing strategists must adapt. How can you reach an audience wherever they are, whenever they are available? How do you create rich creative experiences that scale from the largest of screens to those in your pocket? What are the best metrics to prove it’s working? The IAB Cross-Screen Marketplace addresses these questions and more by bringing together big ideas, top experts, practical real-world examples, and the best tools and solutions in the marketplace.

For more information on this event, please visit:

Integrated Marketing Week
June 9 – 10, New York, NY

A premier event for cross-channel marketers diving into how to best incorporate the latest strategies across multiple channels to create successful integrated marketing campaigns.

For more information on this event, please visit:

Conversion Conference
June 17 – 19, Chicago, IL

No matter what kind of online marketing you're doing, conversion is king. Conversion rate optimization is changing and attendees will discover the latest strategies.

For more information on this event, please visit:

Financial Services Marketing & Innovation Symposium
September 17 – 18, New York, NY

The U.S. financial landscape is evolving yet many of our country’s financial institutions are not meeting the needs of a very large population. Hear from industry leaders who face these and many other challenges head-on with marketing and innovation strategies that support both their short-term and long-term ambitions.

For more information on this event, please visit:

MarketingProfs B2B Forum
October 20 – 23, Boston, MA

A learning extravaganza, filled with compelling discussions, predictions for the future, and (of course) plenty of hearty laughter for b-to-b marketers.

For more information on this event, please visit:

Forbes CMO Summit
November 3 – 5, Naples, FL

The world’s top Chief Marketing Officers from a broad range of industries will join together for peer–to–peer networking, panel discussions and presentations that address today’s complex marketing landscape.

For more information on this event, please visit:

To find out more about what we see as the top US financial services events of the year, or how Cognito can help with your marketing around an event you maybe hosting or attending then please visit our contact page

B2B, Banking Communications, Communications, Conferences, Conversation, Creative, Events, Financial Communications, Innovation, Latest, Marketing, New York, Training,
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