Posted by Cognito on Wed, Jun 10 2015

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Cognito Breakfast Byte: Content in B2B FS marketing - where next?

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Join us next week for our Breakfast Byte on B2B FS content marketing, featuring a panel of experts from SWIFT, Truphone, COOConnect and BNY Mellon Investment Management.

Date: Friday 19th June
Time: 8am for 8:20am start, finishing by 9.45am
Location: Coq d’Argent, No.1 Poultry, London EC2R 8EJ

Please email to reserve your place!


  • Geraldine Lambe, Head of Communications, WEMEA, SWIFT
  • Paul Liesching, Global Head of Business Development, Truphone
  • Dominic Hobson, Founder, COOConnect
  • Kate Rowland, Head of Marketing Support Services, BNY Mellon investment Management, EMEA 
  • Moderator: Vivienne Hsu, Director of Digital and Social, Cognito 

Our panel will be sharing their views on: 

  • Whether content can be used to retain customers and attract leads in B2B financial services 
  • The need for personalisation - ensuring your content is audience relevant, whether you’re communicating with customers, regulators or intermediaries 
  • The changing relationship between content, quality, authority and social sharing  
  • The interplay between paid, owned and earned channels within financial services industry and how this may change

We hope to see you for what promises to be a lively discussion, following which you will be able to put questions to our panel and network with like-minded peers.

B2B, Content, Financial Services,
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