Posted by Cognito on Tue, Mar 29 2016

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ReliaMax Selects Cognito As Public Relations Agency Of Record

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Sioux Falls, SD – March 29, 2016 – ReliaMax®, the leading financial technology-based and complete private student lending solutions provider, today announced it has selected Cognito as its agency of record. Cognito, an integrated communications consulting firm for the financial and technology sectors, will drive a tailored public relations program to increase awareness for ReliaMax as the market leading provider of origination, servicing, insurance, and capital markets services for private student lenders. 

“In 2015, ReliaMax insured $2.5 billion in private student loans. We are probably the biggest FinTech company in student lending you have never heard of. We want the financial technology world to know our story and the incredibly talented people who have created our world-class solutions for banks, credit unions and alternative lenders,” said Michael VanErdewyk, CEO of ReliaMax. “Cognito’s depth of experience in providing strategic and targeted media relations, as well as their creative approach to raising awareness for financial brands, made them the right choice for ReliaMax as we grow our business presence and expand our offerings.”

“The ReliaMax vision is to become the recognized leader in providing education loan solutions and they have a strong story to tell,” said Gregory Papajohn, Managing Director of Cognito Americas. “ReliaMax is helping banks, credit unions and marketplace lenders deploy a student loan product in a more beneficial way to their consumers. We are excited to tell that story with  ReliaMax and to drive awareness of their brand vision to the banking and lending community.”

The success ReliaMax has earned stems from its unique, proprietary big data repository of more than $14 billion of private student loan performance and underwriting data on one million borrowers. ReliaMax leverages this data through custom analytical models to help their clients manage their reputational, operational and financial risk and meet stringent regulatory requirements.

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Notes to Editors

About ReliaMax


ReliaMax® is a transformative force in the financial technology industry that has helped over 450 lenders profitably deliver private student loans to their borrower clients.  Based on its proprietary database of over $14 Billion in private student loans and 1 million borrowers, ReliaMax offers banks, credit unions, alternative lenders and investors up to 100% loan loss protection with stable returns.  The ReliaMax Solution delivers origination, servicing, insurance and capital markets execution.  ReliaMax has insured over $2.5 billion in private student loans since 2009, helping over 100,000 borrowers finance their education and achieve their dreams.  Learn more at



Cognito is an integrated communications consulting firm for the financial and technology sectors. With offices in New York, London, Los Angeles and Singapore, Cognito helps firms improve their performance and manage their reputation, providing planning, marketing, advertising, design, PR and social campaigns, together with proprietary software that delivers measurability and intelligence.


ReliaMax® is a registered trademark of ReliaMax and/or its affiliates. Other names may be trademarks of their respective owners.

Agency, Business, Fintech,
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