Posted by Cognito on Tue, Apr 19 2016

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Financial Marketing: Today's Buyer Journey

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Historically, traditional marketing relied heavily on a push marketing mindset. In today’s multitouch, omnichannel world, marketers must target customers at all stages of the path to purchase. Whether a large enterprise company or early stage startup, converting a lead into a buyer requires a multifaceted approach.

The first step is to map out the buyer’s journey and guide the customer experience accordingly using in-depth data insights. Forming connections at each touchpoint successfully fuels brand engagement and advocacy. In our most recent infographic below, we take a look at the impact some of those different channels and marketing activations can have along the path to converting your next customer.

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