All Insights in Tom Coombes

A glimpse into the future of B2B Marketing

Posted by Cognito on Tue, Sep 17 2013

Bright sunshine greeted guests as they arrived at Coq D’Argent for Cognito’s London Summer Breakfast Byte. Submarine analogies, debates and fascinating insights into the future of B2B marketing awaited them from Misys’s Mika-John Southwood, Cognito’s Tom Coombes and Tim Weller, CEO of Incisive Media, with Cognito’s Andrew Marshall moderating.

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B2B, Breakfast Byte, Cognito, Cognito Media, Communications, Events, London, Marketing, Media, Public Relations, Social Media, Tom Coombes, Twitter,

That Which You Measure, Will Improve

Posted by Tom Coombes on Thu, May 03 2012

In this new era of public relations, measurement has become a key underlying component of PR. Of course, traditional PR skills and tactics are still the core tenets of any good media relations program. Clients still value creativity, industry knowledge and contacts more than anything else, and the media love a scoop and need good sources.

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Analysis, Cognito, Cognito Analytics, Measurement, PR, Public Relations, Strategies, Tom Coombes,

Changing Media Landscape - Accuracy vs. Immediacy?

Posted by Cognito on Thu, Oct 06 2011

Over the last year we’ve seen many stories broken on Twitter, but also just as many incorrect rumours promulgated on the medium, some of which have ended up on traditional channels, much to the embarrassment of the organisations. However, there are still news organisations that focus on accuracy, analysis and insight and do not claim to compete on speed.

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Breakfast Byte, Changing Media Landscape, Financial Times, Tom Coombes, Twitter,

Sibos Social Media Conversation Hots up..

Posted by Tom Coombes on Tue, Aug 02 2011

Those going to Sibos in Toronto this September will find a world of information on social channels - notably Twitter - about the event. If you've been using Twitter at any industry events this year, you may have discovered that there's a huge commentary and narrative about the event going on online.

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Basel III, FX, Innovation, Regulation, Sibos, Social Media, Tom Coombes, Twitter, Word Cloud,

Exemplary use of hashtags in Finance - @IBSIntelligence

Posted by Tom Coombes on Fri, Apr 15 2011

Twitter itself can be daunting, let alone working out how to use hashtags effectively. The simple truth is that hashtags signal which topic you are addressing and allow your voice to be heard. So anyone wanting to look up the conversation around High Frequent Trading on Twitter for example, needs only to search for #HFT and they will be able to find that conversation. So if you are involved in HFT and want to be seen in the conversation and your voice to he heard, simply hashtag relevant messages with #HFT. Hashtags are also used for sentiment or even humour, but the basic principles are as above.

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Financial Services, Hashtags, PR, Social Media, Tom Coombes,

Going Social?

Posted by Tom Coombes on Mon, Apr 11 2011

Social Media is the biggest single revolution in PR and marketing that most of us will ever see during our career. Last week Finextra held an event for the financial and financial tech industry to look at how social media is being used in the industry and what other firms should be doing.

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Brand, Cognito, Financial Services, Financial Technology, Finextra, Going Social, New Media, Social Media, Tom Coombes, Web 2.0,

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