Articles by Jon Brubaker

Photo for Research: Asset Management and Online Search

Everyone uses online search to find brands, products and information. At Cognito, we wanted to better understand how our clients’ brands were connecting with their target audience through online search. We also wanted to know how our efforts – media relations, digital marketing, social media management and content development & marketing – impacts these searches and improves our clients’ organic search rankings.

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Asset Management, Research,

Photo for Search Engine Marketing Madness for Asset Managers: The Final Four

March brackets are not just for college basketball teams. They are also for integrated marketing and communications firms. We chose 64 words and phrases from our media pitches, interviews, blogs, press releases and marketing content carefully. We organized four thematic quadrants – retirement/savings, investing, product/asset class, and markets. Check out who is in the final four! 

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Cognito, Cognito Media,

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