Articles by Tom Coombes

In this new era of public relations, measurement has become a key underlying component of PR. Of course, traditional PR skills and tactics are still the core tenets of any good media relations program. Clients still value creativity, industry knowledge and contacts more than anything else, and the media love a scoop and need good sources.

Read more
Comment on this story
Analysis, Cognito, Cognito Analytics, Measurement, PR, Public Relations, Strategies, Tom Coombes,

View all articles by Tom Coombes

More Author Profiles
Back to top