All Insights in Brand

Going Social?

Posted by Tom Coombes on Mon, Apr 11 2011

Social Media is the biggest single revolution in PR and marketing that most of us will ever see during our career. Last week Finextra held an event for the financial and financial tech industry to look at how social media is being used in the industry and what other firms should be doing.

Read more
Comment on this story
Topics
Brand, Cognito, Financial Services, Financial Technology, Finextra, Going Social, New Media, Social Media, Tom Coombes, Web 2.0,

Media, Measurement and Mindshare

Posted by Tom Coombes on Tue, Apr 27 2010

The explosion (good and bad) of the media landscape is presenting all sorts of questions and dilemmas for PRs and journalists in the financial services sector. The terminology and options available are often bewildering for even the most seasoned PR pros. Cognito's latest edition of WoM helps to give an overview of what companies should be doing. Cognito is also about to launch the results of some new research into the use of social media in the financial sector. To ensure you get a copy, please email Tom.Coombes@cognitomedia.com.

Read more
Comment on this story
Topics
Brand, Campaign, Creative, Efficiency, Finance, Social Media, Tom Coombes, Tweeting, Twitter, Web 2.0,

Back to top