All Insights in Cognito

That Which You Measure, Will Improve

Posted by Tom Coombes on Thu, May 03 2012

In this new era of public relations, measurement has become a key underlying component of PR. Of course, traditional PR skills and tactics are still the core tenets of any good media relations program. Clients still value creativity, industry knowledge and contacts more than anything else, and the media love a scoop and need good sources.

Read more
Comment on this story
Topics
Analysis, Cognito, Cognito Analytics, Measurement, PR, Public Relations, Strategies, Tom Coombes,

Going Social?

Posted by Tom Coombes on Mon, Apr 11 2011

Social Media is the biggest single revolution in PR and marketing that most of us will ever see during our career. Last week Finextra held an event for the financial and financial tech industry to look at how social media is being used in the industry and what other firms should be doing.

Read more
Comment on this story
Topics
Brand, Cognito, Financial Services, Financial Technology, Finextra, Going Social, New Media, Social Media, Tom Coombes, Web 2.0,

2011 PR: smart firms are using data analysis to improve their PR

Posted by Tom Coombes on Tue, Jan 04 2011

Financial sector firms should expect a more analytical and data driven approach to their PR. Any firm embarking on a PR program for 2011 should be able to see detailed analysis of the firm's media profile historically, and to analyse how their profile compares to their peers and competitors, before beginning to plan and execute any new activity.

Read more
Comment on this story
Topics
Cognito,

It's good to talk... and listen!

Posted by Tom Coombes on Thu, Sep 23 2010

We have two ears and one mouth. Use them in that order! So say the teachers of sales and business to students all over the world. In our opinion, this couldn't be more appropriate advice for those embarking on a social media program. Companies are expected to be better communicators these days. The tools are there for listening and incorporating feedback and they should be embraced. It requires new ways of working, but the benefits are huge. Cognito is working in social media across our organization and supporting Finextra and SWIFT's panel discussion at Sibos 2010.

Read more
Comment on this story
Topics
Cognito, Tom Coombes,

Back to top