All Insights in Efficiency

Media, Measurement and Mindshare

Posted by Tom Coombes on Tue, Apr 27 2010

The explosion (good and bad) of the media landscape is presenting all sorts of questions and dilemmas for PRs and journalists in the financial services sector. The terminology and options available are often bewildering for even the most seasoned PR pros. Cognito's latest edition of WoM helps to give an overview of what companies should be doing. Cognito is also about to launch the results of some new research into the use of social media in the financial sector. To ensure you get a copy, please email

Read more
Comment on this story
Brand, Campaign, Creative, Efficiency, Finance, Social Media, Tom Coombes, Tweeting, Twitter, Web 2.0,

Back to top