All Insights in PR

That Which You Measure, Will Improve

Posted by Tom Coombes on Thu, May 03 2012

In this new era of public relations, measurement has become a key underlying component of PR. Of course, traditional PR skills and tactics are still the core tenets of any good media relations program. Clients still value creativity, industry knowledge and contacts more than anything else, and the media love a scoop and need good sources.

Read more
Comment on this story
Topics
Analysis, Cognito, Cognito Analytics, Measurement, PR, Public Relations, Strategies, Tom Coombes,

Exemplary use of hashtags in Finance - @IBSIntelligence

Posted by Tom Coombes on Fri, Apr 15 2011

Twitter itself can be daunting, let alone working out how to use hashtags effectively. The simple truth is that hashtags signal which topic you are addressing and allow your voice to be heard. So anyone wanting to look up the conversation around High Frequent Trading on Twitter for example, needs only to search for #HFT and they will be able to find that conversation. So if you are involved in HFT and want to be seen in the conversation and your voice to he heard, simply hashtag relevant messages with #HFT. Hashtags are also used for sentiment or even humour, but the basic principles are as above.

Read more
Comment on this story
Topics
Financial Services, Hashtags, PR, Social Media, Tom Coombes,

Dialog Leads the Way at 'No Frills' Sibos in Hong Kong

Posted by Tom Coombes on Sun, Sep 20 2009

Sibos this year was an understandably understated event. Many participants, including the hosts, SWIFT, cancelled parties. Sponsors, exhibitors and delegates were more interested in listening, learning and sharing their thoughts and experiences of the last year, and trying to work out the best way ahead, than enjoying the more lighthearted elements that the eventnormally offers.

Read more
Comment on this story
Topics
Communications, Finance, PR, Sibos, Tom Coombes,

Back to top