All Insights in Tom Coombes

That Which You Measure, Will Improve

Posted by Tom Coombes on Thu, May 03 2012

In this new era of public relations, measurement has become a key underlying component of PR. Of course, traditional PR skills and tactics are still the core tenets of any good media relations program. Clients still value creativity, industry knowledge and contacts more than anything else, and the media love a scoop and need good sources.

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Analysis, Cognito, Cognito Analytics, Measurement, PR, Public Relations, Strategies, Tom Coombes,

Sibos Social Media Conversation Hots up..

Posted by Tom Coombes on Tue, Aug 02 2011

Those going to Sibos in Toronto this September will find a world of information on social channels - notably Twitter - about the event. If you've been using Twitter at any industry events this year, you may have discovered that there's a huge commentary and narrative about the event going on online.

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Basel III, FX, Innovation, Regulation, Sibos, Social Media, Tom Coombes, Twitter, Word Cloud,

Exemplary use of hashtags in Finance - @IBSIntelligence

Posted by Tom Coombes on Fri, Apr 15 2011

Twitter itself can be daunting, let alone working out how to use hashtags effectively. The simple truth is that hashtags signal which topic you are addressing and allow your voice to be heard. So anyone wanting to look up the conversation around High Frequent Trading on Twitter for example, needs only to search for #HFT and they will be able to find that conversation. So if you are involved in HFT and want to be seen in the conversation and your voice to he heard, simply hashtag relevant messages with #HFT. Hashtags are also used for sentiment or even humour, but the basic principles are as above.

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Financial Services, Hashtags, PR, Social Media, Tom Coombes,

Going Social?

Posted by Tom Coombes on Mon, Apr 11 2011

Social Media is the biggest single revolution in PR and marketing that most of us will ever see during our career. Last week Finextra held an event for the financial and financial tech industry to look at how social media is being used in the industry and what other firms should be doing.

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Brand, Cognito, Financial Services, Financial Technology, Finextra, Going Social, New Media, Social Media, Tom Coombes, Web 2.0,

Happy New 'Yeara'

Posted by Tom Coombes on Fri, Dec 31 2010

So much is changing in communications that it can seem overwhelming. Simply understanding the workings and protocols of new media channels requires real application and time. The problem of keeping prominent and relevant to your communities is compounded by the fact that there is an enormous amount of traffic, even in niche sectors.

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Financial Services, Financial Technology, Social Media, Tom Coombes, Twitter,

It's good to talk... and listen!

Posted by Tom Coombes on Thu, Sep 23 2010

We have two ears and one mouth. Use them in that order! So say the teachers of sales and business to students all over the world. In our opinion, this couldn't be more appropriate advice for those embarking on a social media program. Companies are expected to be better communicators these days. The tools are there for listening and incorporating feedback and they should be embraced. It requires new ways of working, but the benefits are huge. Cognito is working in social media across our organization and supporting Finextra and SWIFT's panel discussion at Sibos 2010.

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Cognito, Tom Coombes,

Media, Measurement and Mindshare

Posted by Tom Coombes on Tue, Apr 27 2010

The explosion (good and bad) of the media landscape is presenting all sorts of questions and dilemmas for PRs and journalists in the financial services sector. The terminology and options available are often bewildering for even the most seasoned PR pros. Cognito's latest edition of WoM helps to give an overview of what companies should be doing. Cognito is also about to launch the results of some new research into the use of social media in the financial sector. To ensure you get a copy, please email Tom.Coombes@cognitomedia.com.

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Brand, Campaign, Creative, Efficiency, Finance, Social Media, Tom Coombes, Tweeting, Twitter, Web 2.0,

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