Articles by Vivienne Hsu

Photo for The New ROI (that's the Risk-Of-Ignoring Social Media in FS)

Advocates constantly tout the value of social media for driving engagement, loyalty, lead generation, customer advocacy, retention and cost reduction. And yet, much speculation still swirls around the actual impact that social media has on business ROI. As consultants in brand reputation, we believe in advising clients on an additional type of ROI—Risk of Ignoring

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Going Social, Return on Investment, Social Media, Strategies,

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