Cognito, the integrated communications specialist for the financial services and technology sectors announced the appointment of Prisita Menon as its Director, Asia-Pacific. Prisita joined the firm in 2015 as an Associate Director. For the past three years, Prisita played an integral role in the expansion of the firm in Singapore and Hong Kong. She will be based in Singapore, the firm’s APAC headquarters.

Prisita will continue to play a crucial role in strategic client counsel, sales and operations and talent development. Prisita’s clients cover sectors such as Asset Management, FinTech, Payments and RegTech.

Prior to Cognito, Prisita notched up over 10 years of communications experience both in-house and in agency across EY, Ogilvy Public Relations and Ministry of Manpower